Seeing the sales of the stationery industry

Stationery enterprises have encountered a lot of "cold flow" due to the rising cost of stationery production, the tightening of credit, and the improvement of new EU standards. How to reverse the current situation will become the development of the stationery industry. A key step in the "life and death".

It is understood that China is the world's largest producer and exporter of stationery, meeting about 60% of the world's stationery market. Among them, the mainland includes nearly 10,000 stationery manufacturers, trading companies and distributors, employing 2 million to 3 million people.

At present, for the stationery manufacturing industry in the Pearl River Delta region, the following difficulties are faced. First, under the constant inflationary pressure, the production costs of enterprises rise and profits fall. In particular, export-oriented stationery companies are under pressure from the rapid appreciation of the renminbi. The second is that the state's macroeconomic regulation and control has made the company's capital turnover not working and the operating environment is tense. Because large-scale enterprise financing has industrial advantages and monopoly resources, and has more capital channels, it has an advantage over small and medium-sized enterprises in cash flow.

“After the raw materials, it is the labor cost and the bank credit crunch.” Industry insiders said that in the first half of this year, the minimum wage in the Pearl River Delta city has generally increased, and the increase in wages has put a lot of pressure on enterprises.

Changes in bank credit policies have created difficulties for SME financing, and many companies have problems with their capital chains. According to a survey by the Guangdong Provincial Federation of Industry and Commerce, in the first half of this year, only 38% of enterprises were able to obtain loans from commercial banks. Some large enterprises have extended the settlement period of goods from 45 days to 90 days, and passed on the shortage of funds to the downstream SMEs, resulting in difficulties in cash flow for SMEs.

In response to the difficulties faced by stationery companies, Yang Li, chairman of the China Culture and Education Sporting Goods Association, said that the government should increase efforts to help small and medium-sized enterprises to further expand the market, and can use the form of promotion conferences to help enterprises expand their markets, especially the domestic market. At the same time, most stationery foreign trade enterprises hope that the export tax rebate can make some appropriate adjustments. "The current export tax rebate rate is 17% and 15%. You can consider withdrawing more or even returning to 17%." The government's various fees for enterprises have overwhelmed many SMEs, and regulating the fees charged by relevant departments for enterprises, especially SMEs, is of great significance to stationery companies.

Traditional manufacturing and processing industries have concentrated a large number of employment and taxation in the society. At the same time, they have also driven the upstream and downstream industry chain, logistics and other industries. However, their disadvantages are also obvious: weak independent innovation, high dependence on foreign countries, and weak resistance to risks, and these disadvantages have become a constraint that they are difficult to grow. Thereby getting rid of the high risks arising from excessive dependence on the market. Only by establishing its own brand, building marketing channels and building its own intellectual property rights is a healthy development model for the stationery industry. ”