china Stationery industry development prospects

The future development prospects and trends of China's stationery industry
First, the market potential is huge, and consumers' purchasing power continues to increase.
At present, the annual sales of China's stationery market is more than 150 billion, and it continues to grow. A large-scale stationery procurement market driven by small commodities is rapidly forming. With the sustained and rapid development of China's economy, especially the development of the cultural industry, all kinds of kindergartens and schools pay more attention to the comprehensive upgrading of teaching stationery. At the same time, families and individuals are paying more and more attention to the cultivation of their children, and they are generally pursuing fun and puzzles. Combined with the study of stationery, the concept of stationery is constantly updated, and the increase in residents' income has led to a continuous increase in the consumption of stationery and a gradual improvement in quality. China's stationery industry is facing the rapid demand for consumption, and stationery products are becoming more personalized, fashionable and branded.
With the vigorous development of China's economy and the continuous upgrading of residents' consumption concept, stationery consumption has developed towards individualization, fashion and branding. There are about 500 million students and trainees in China. With the increase of family income and the increase of disposable income, the student stationery market is growing rapidly, showing a stylish appearance, diversified functions, hierarchical structure and multiple grades. Characteristics.
Third, the stationery industry has become an important part of the creative culture industry.
Stationery is closely related to fashion factors and creative culture because of its unique cultural connotation. The favorite cartoon pictures, animation, games, movies, music, pop colors and other fashion elements for preschool children or students can be used in various new stationery. Fully reflected. As a natural carrier of creative culture, stationery industry is integrating with creative design industry, animation game industry and high-end arts and crafts industry. It has become an important branch of creative culture industry and has broad development space.